Rally Active Advertising Campaign
Rally Active is one modern fast-moving fashion brand of therapeituc recovery wear which is es[ecially popular in the USA. We worked on the full-cycle branding which includes: strategic sessions, conceptualization, design of identity elements, marketing materials, brand book as well.
Service
Logo creation, marketing materials designs, brandbook
Client
Rally Active
Year
2018
The brand is unique and really successful as new corporate identity increase the sales volume.
Rally Active is wearable therapy that makes your body work for you.
{"items":["8c2bdf38-0f6e-48bc-94e5-721e330a5064","1897d5d8-c46a-4170-a2e6-ea235d3efedd","bcd06e09-434a-4f95-967a-ad33bba0a0df","88e601ab-8303-4cd9-b391-a7e75752336e"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fit","cubeRatio":1.3333333333333333,"isVertical":false,"gallerySize":45,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":20,"galleryMargin":0,"scatter":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":true,"isColumns":false,"isSlideshow":false,"cropOnlyFill":true,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.3333333333333333,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":5,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"center","scrollSnap":true,"itemClick":"nothing","fullscreen":true,"videoPlay":"auto","scrollAnimation":"NO_EFFECT","scrollDirection":1,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"4|bottom|1|fit|false|1|true","allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":100,"usm":{}},"floatingImages":0,"galleryHorizontalAlign":"center","galleryVerticalAlign":"center","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(232,223,223,0.2)"},"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":4,"useCustomButton":false,"customButtonText":"","itemOpacity":{"themeName":"color_14","value":"rgba(184,156,156,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"forum","preset":"Heading-M","editorKey":"font_5","size":28,"fontStyleParam":true,"displayName":"Basic Heading","value":"normal normal normal 28px/1.4em forum,serif"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif"},"itemFontColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"loadMoreButtonFont":{"family":"proxima-n-w01-reg","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"normal normal normal 18px/1.4em proxima-n-w01-reg,sans-serif"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"responsive":false,"targetItemSize":45,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":4,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":500,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":1020,"galleryHeight":520,"scrollBase":0}}
The Artifacts
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
{"items":["f87f88bb-bcda-11e9-9ac2-063f49e9a7e4","f87fa2a5-bcda-11e9-9ac2-063f49e9a7e4","f87fbbe3-bcda-11e9-9ac2-063f49e9a7e4","f87ffb5a-bcda-11e9-9ac2-063f49e9a7e4","6b8c3598-ebfd-4d72-a26f-521772af667e","740ec30f-4942-48ca-be28-283776d34952"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1,"isVertical":false,"gallerySize":48,"collageAmount":0.8,"collageDensity":0.8,"groupTypes":"1","oneRow":true,"imageMargin":10,"galleryMargin":0,"scatter":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":true,"isColumns":false,"isSlideshow":false,"cropOnlyFill":true,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1,"numberOfImagesPerRow":5,"numberOfImagesPerCol":3,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_BELOW","galleryTextAlign":"left","scrollSnap":true,"itemClick":"link","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":1,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":24,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":151,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"4|bottom|1|fill|false|1|true","allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":true,"loveButton":false,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":100,"usm":{}},"floatingImages":0,"galleryHorizontalAlign":"flex-start","galleryVerticalAlign":"flex-start","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(232,223,223,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":{"themeName":"color_12","value":"rgba(69,34,34,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":4,"useCustomButton":false,"customButtonText":"","galleryImageRatioFromWix":1,"itemOpacity":{"themeName":"color_14","value":"rgba(184,156,156,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"forum","preset":"Heading-S","editorKey":"font_6","size":24,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 24px/1.4em forum,serif;"},"itemFontSlideshow":{"family":"wfont_60d5d4_aadec8a9928c4c8a82b295cdfe07cbe7,wf_aadec8a9928c4c8a82b295cdf,orig_montserrat_medium","style":{"bold":false,"italic":false,"underline":false},"size":24,"preset":"Custom","editorKey":"font_6","fontStyleParam":true,"value":"font:normal normal normal 24px/30px wfont_60d5d4_aadec8a9928c4c8a82b295cdfe07cbe7,wf_aadec8a9928c4c8a82b295cdf,orig_montserrat_medium;"},"itemDescriptionFontSlideshow":{"family":"wfont_60d5d4_d5e07d4bd00c419ea43f82e1be949c72,wf_d5e07d4bd00c419ea43f82e1b,orig_montserrat_regular","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Custom","editorKey":"font_9","fontStyleParam":true,"value":"font:normal normal normal 16px/20px wfont_60d5d4_d5e07d4bd00c419ea43f82e1be949c72,wf_d5e07d4bd00c419ea43f82e1b,orig_montserrat_regular;"},"itemDescriptionFont":{"family":"proxima-n-w01-reg","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"displayName":"Paragraph 2","value":"font:normal normal normal 18px/1.4em proxima-n-w01-reg,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"itemFontColorSlideshow":{"value":"rgba(255,255,255,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"itemDescriptionFontColorSlideshow":{"value":"rgba(255,255,255,1)"},"loadMoreButtonFont":{"family":"proxima-n-w01-reg","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 18px/1.4em proxima-n-w01-reg,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"responsive":false,"targetItemSize":48,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":4,"isSlideshowFont":true,"externalInfoHeight":151,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":500,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":1000,"galleryHeight":510,"scrollBase":0}}